Mitch says so: SNS and ads don't mix?

Mitch Joel is a keen blogger that specializes in online marketing. When he posts on SNS and advertising, we listen.

Essentially, Mitch muses on a Facebook's Marc Zuckerberg's appearance on 60 Minutes and a Business Week's analysis of the SNS market. His conclusion: ads will work if they can add value.

Wise words.

How much is an SNS really worth?

TechCrunch once again delivers: to find out what SNS are really worth, they quote valuation models to review the current market.

By looking into the principles underlying the model and looking at the major players and their evolution over time, this post is a good way to get a feel for the market.

Netlog teams up with Yahoo! to capture ad dollars

This article (a clear press release adaptation) shows how social network sites are considered a prime advertising medium. Yahoo! partners up with Netlog to let its advertisers reach the European market.

The article/press release mentions a number of reasons why SNSs are a good ad medium and highlights Netlog's USP of being a localized player with a strong userbase in Europe and a strong contender in the 15-24 age bracket.

Moreover, the article offers some projection data which may be useful to quote to convince potential investors.