Monday, September 28, 2009

Netlog teams up with Yahoo! to capture ad dollars


This article (a clear press release adaptation) shows how social network sites are considered a prime advertising medium. Yahoo! partners up with Netlog to let its advertisers reach the European market.

The article/press release mentions a number of reasons why SNSs are a good ad medium and highlights Netlog's USP of being a localized player with a strong userbase in Europe and a strong contender in the 15-24 age bracket.

Moreover, the article offers some projection data which may be useful to quote to convince potential investors.

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