Alexa call themselves 'The Web Information Company' and that kind of sums it up. For those of you that want the details: "Alexa is useful resource [sic] for people to discover information about websites. You can use Alexa to discover how popular a site is, to find new sites, to learn who owns a site and a lot more. Whether you are a web professional trying to size up your online competition or you're just trying to find the best website to buy a new TV, Alexa is for you."
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